Before I trained in health coaching, I spent over 15 years working as a therapist — learning about trauma, behaviour, and the nervous system long before it became popular on Instagram.

What I came to see, again and again, was this:
People aren’t broken. They’re adapting.
And most of what looks like “bad habits” — sugar cravings, overspending, burnout — are actually survival strategies. Clever ones, too.

But knowing that didn’t stop me from ending up there myself.

There was a point where I felt like I should’ve had it all sorted.
I knew the theory. I had the tools. But I was still stuck in my own loops:
Sugar every afternoon. A sense of never quite having enough — time, money, space.
And this low-level feeling that something was always just slightly out of reach.

It wasn’t discipline I was missing.
It was safety. Regulation. And a relationship with myself that wasn’t based on fixing or escaping.

That’s when I trained as a Primal Health Coach, and brought together everything I knew — about trauma, biology, identity, and behaviour — into a more whole, grounded approach.

I began exploring the biopsychosocial model in my own life:

I looked at how my body was wired to protect me.

How my old beliefs were still driving my decisions.

And how the social, cultural, and environmental messages around food, money, and success had shaped what I thought I was allowed to want.

I started updating the neurological patterns that had once kept me safe — but were now keeping me small.

I learned to feel my feelings, not feed them.
I stopped relying on sugar to self-soothe.
I cleared debt, paid off my mortgage, and built a life that feels light, sustainable, and mine.

Now, I work with both women and men who are ready to stop spinning in the same old cycles — and start living with clarity, freedom, and genuine alignment.

Because sugar and money were never the problem.
They were just filling a hole.
And once I stopped trying to fill it — and started healing it — everything changed.